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New In Men

Ultra Light S Square Black / Black

Regular price $94.99
Regular price Sale price $94.99
9 colors

Jackson Square Brown / Amber

Regular price $94.99
Regular price Sale price $94.99
6 colors

Smith Hex Silver / Gradient Smoke

Regular price $114.99
Regular price Sale price $114.99
4 colors

Smith Hex Gold / G15

Regular price $114.99
Regular price Sale price $114.99
4 colors

Jackson Square Green / G15

Regular price $94.99
Regular price Sale price $94.99
6 colors
2X1PRO SERIES

Thunder Fifty Low Black / Black

Regular price $114.99
Regular price Sale price $114.99
5 colors

Roller TR90 Green / Grad Smoke

Regular price $94.99
Regular price Sale price $94.99
9 colors

Hackney Black / Black

Regular price $94.99
Regular price Sale price $94.99
5 colors

Ultra Light S Round Metal Gold / Gradient Brown

Regular price $134.99
Regular price Sale price $134.99
3 colors

Smith Hex Silver / Blue

Regular price $114.99
Regular price Sale price $114.99
4 colors
2X1PRO SERIES

Thunder Fifty Low Teal / Mirror Blue

Regular price $114.99
Regular price Sale price $114.99
5 colors
2X1PRO SERIES

Thunder Fifty Low Light Grey / Mirror Blue

Regular price $114.99
Regular price Sale price $114.99
5 colors

Ultra Light S Square Matte Green / Photochromic Green

Regular price $94.99
Regular price Sale price $94.99
9 colors

Roller S Square Grey / Wine

Regular price $94.99
Regular price Sale price $94.99
4 colors

Memphis Black / G15

Regular price $114.99
Regular price Sale price $114.99
2 colors

Hudson Tort / Brown

Regular price $94.99
Regular price Sale price $94.99
4 colors

Hackney Tort / G15

Regular price $94.99
Regular price Sale price $94.99
5 colors

Lanyard V2 White

Regular price $19.99
Regular price Sale price $19.99
4 colors

Life Advices T-Shirt Olive Green

Regular price $47.99
Regular price $59.99 Sale price $47.99
2 colors

Volcano Matte Grey / Mirror Blue

Regular price $114.99
Regular price Sale price $114.99
4 colors

Ultra Light S Round Metal Silver / Gradient Smoke

Regular price $134.99
Regular price Sale price $134.99
3 colors

Ultra Light S Round Metal Gun / Black

Regular price $134.99
Regular price Sale price $134.99
3 colors
2X1PHOTOCHROMICPRO SERIES

Thunder Fifty Low Matte Black / Photochromic Mirror Red

Regular price $134.99
Regular price Sale price $134.99
5 colors
2X1PRO SERIES

Thunder Fifty Low Dark Grey / Mirror Purple

Regular price $114.99
Regular price Sale price $114.99
5 colors

Smith Oval Silver / Gradient Green

Regular price $114.99
Regular price Sale price $114.99
4 colors

Smith Hex Gold / Orange

Regular price $114.99
Regular price Sale price $114.99
4 colors

Roller TR90 Tort / Grad Brown

Regular price $94.99
Regular price Sale price $94.99
9 colors

Memphis Tort / Brown

Regular price $114.99
Regular price Sale price $114.99
2 colors

New In Men

New In Men bring together a D.Franklin selection built around clear style, product intent and real everyday use.

The key is choosing pieces that combine design, comfort and a clear role in your wardrobe.

How to Choose New In Men

Start with the plan you need it for, then compare shape, finish and versatility.

Ways to Wear New In Men

Build the look around the product's main detail so it feels natural rather than forced.

What to Look For

  • Choose by real use, not only by colour.
  • Compare shape, comfort, materials and season.
  • Prioritise pieces that work easily with your wardrobe.
  • Look for designs that add function and style at the same time.

Finding the Right Fit

The best option is the one that solves a real use: daily wear, travel, sport, season or style.

Frequently Asked Questions

What can I find in New In Men?

A D.Franklin selection organised around this category to make comparison and choice easier.

How do I choose New In Men?

Start with use, fit, comfort, colour and how easily it works with your usual outfits.

Can I wear New In Men every day?

Yes, if the product fits your routine and solves a clear styling or comfort need.

How should I care for it?

Store each product properly and follow the care needs of its material and product type.