Black Friday at D.Franklin is not just a date on the calendar.
Black Friday starts here.
Sign up now and get early access to the biggest deals of the year.

D.FRANKLIN BLACK FRIDAY 2025
D.Franklin Black Friday 2025 is here — and it’s bigger than ever. We’re dropping a sharp edit of fashion and accessories you won’t want to miss. Think pieces that cut through the noise: contemporary, different, and built to stand out.
From bold sunnies to accessories that flip any outfit, plus gear that locks in our unmistakable attitude, you’ll find limited-time deals designed to move fast.
For us, Black Friday isn’t just another date. It’s your shot to finally pick up the pieces you’ve been chasing. Whether it’s for you or for someone else, every item is made to deliver comfort, edge, and that spark of originality your everyday needs.
And it doesn’t end on Friday — the drops run all weekend, wrapping up with Cyber Monday. More time, more deals, more reasons to update your rotation.
This Black Friday, leave the ordinary behind. Dive into the collections, score the offers, and claim the pieces that tell your story.
6 TIPS TO GET READY FOR OUR BLACK FRIDAY 2025
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#1
MAKE YOUR BLACK (WISH) LIST
Write down everything you want to get this Black Friday in order of priority. That way you won’t miss a thing. -
#2
HUNT SMART BASICS
Take the chance to renew your essentials and grab key pieces with the best value for money. -
#3
FOLLOW OUR SOCIALS
You’ll be the first to know about the offers and the surprises we’ve prepared. -
#4
SUBSCRIBE TO THE NEWSLETTER
If you want an extra advantage, sign up. We’ll notify you about discounts and early access before anyone else. -
#5
THINK ABOUT GIFTS TOO
Get ahead with your holiday shopping or grab that special detail to surprise someone. -
#6
HURRY, THEY FLY!
Don’t leave everything for the last minute. This November is full of deals that won’t last long.
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FAQ - BLACK FRIDAY 2025
Black Friday began in the United States in the 1960s, in Philadelphia, where police
used the term to describe the heavy traffic and crowds in shops after Thanksgiving
Day. Over time, it came to symbolise the moment when retailers went from being
“in the red” to “in the black” thanks to higher sales.
Today, it’s a global event marking the start of the holiday season. It’s one of the
most anticipated dates to find discounts on fashion, sunglasses, and
accessories—not only in the US, but also in the UK and around the world.
In 2025, Black Friday falls on Friday 28 November. On that day you’ll find exclusive
discounts on sunglasses, clothing, and accessories. The deals usually
last through the weekend, with extra offers on Cyber Monday.
It’s the perfect moment to grab the items you’ve had your eye on. You’ll find
sunglasses, clothing, and accessories with special discounts. Whether
you want to refresh your wardrobe, get ahead with Christmas shopping, or invest in
timeless essentials, this is the ideal occasion.
If you need inspiration, explore our most iconic collections and take advantage of
the offers to choose the pieces that best suit you.